Each quarter in 2022, 360 Market Reach (now Leger) conducts a consumer sentiment study to gauge how consumers feel in 3 crucial categories: life overall, health and wellness, and travel. Given the rapid changes associated with the pandemic, we've also included questions regarding how consumers feel about their financial planning and stability.
Through quantitative surveys of 1,000 U.S. consumers, age 18 and over, we gather essential data. Then, our team of market researchers evaluates and analyzes the data to reveal the most current consumer sentiments and behaviors. Our expertise in these categories enables us to offer unique perspectives and informed insights that not only help direct our research, but also provide your business with a plan you can use to adjust your quarterly strategies. As the year progresses, we'll update our findings each quarter to reveal how consumer sentiment evolves and how it could shape consumer behavior moving forward.
2022 Consumer Sentiment Overall Research Findings - Quarter 3
The past 3 months have included a range of challenges — another COVID surge, rising cases of monkeypox, higher gas prices, and record levels of inflation, just to name a few.
These events have shaped consumer opinion driving down optimism levels in Q3 that couldn't be anticipated at the beginning of the year.
- 68% of respondents feel optimistic about their health & wellness
- 61% of respondents feel optimistic overall
- 61% of respondents feel optimistic about their ability to travel safely
- 51% of respondents feel optimistic about their finances
Overall optimism for the end of 2022 is decreasing, most likely linked to lower levels of optimism in health & wellness and finances. Feelings toward traveling safely remain fairly optimistic, greater than in Q1 and on par with Q2.