Each quarter in 2022, 360 Market Reach (now Leger) conducts a consumer sentiment study to gauge how consumers feel in three crucial categories: life overall, health and wellness, and travel. Given the rapid changes associated with the pandemic, we've also included questions regarding how consumers feel about their financial planning and stability.
Through quantitative surveys of 1,000 U.S. consumers, age 18 and over, we gather essential data. Then, our team of market researchers evaluates and analyzes the data to reveal the most current consumer sentiments and behaviors. Our expertise in these categories enables us to offer unique perspectives and informed insights that not only help direct our research, but also provide your business with a plan you can use to adjust your quarterly strategies. As the year progresses, we'll update our findings each quarter to reveal how consumer sentiment evolves and how it could shape consumer behavior moving forward.
2022 Consumer Sentiment Overall Research Findings - Quarter 2
This quarter, we’ve discovered similar levels of optimism across most aspects of life we surveyed. More specifically, there was a shift in optimism in travel:
- 67% of respondents feel optimistic overall
- 58% of respondents feel optimistic about their finances
- 64% of respondents feel optimistic about their ability to travel safely
- 70% of respondents feel optimistic about their health & wellness
In summary, consumer sentiment in Q2 2022 is generally positive. Most notably, optimism around travel increased tremendously between Q1 and Q2. To learn more, download your own version of our report by clicking the button below.