Each quarter in 2022, 360 Market Reach (now Leger) conducts a consumer sentiment study to gauge how consumers feel in 3 crucial categories: life overall, health and wellness, and travel. Given the rapid changes associated with the pandemic, we've also included questions regarding how consumers feel about their financial planning and stability.
Through quantitative surveys of 1,000 U.S. consumers, age 18 and over, we gather essential data. Then, our team of market researchers evaluates and analyzes the data to reveal the most current consumer sentiments and behaviors. Our expertise in these categories enables us to offer unique perspectives and informed insights that not only help direct our research, but also provide your business with a plan you can use to adjust your quarterly strategies. As the year progresses, we'll update our findings each quarter to reveal how consumer sentiment evolves and how it could shape consumer behavior moving forward.
2022 Consumer Sentiment Overall Research Findings - Quarter 1
When looking at the overall research findings, there is reason for hope as we look towards the end of the year. Consumer responses, across the categories included, suggest the overall consumer outlook is positive. We found that:
- 54% of respondents feel optimistic about being able to stay safe while traveling
- 64% of individuals feel optimistic about their ability to prepare, financially, for their future
69% of respondents are optimistic overall
74% of consumers feel positive about their ability to take responsibility for their health and wellness
In summary, overall consumer sentiment looking forward to 2022 is positive. For more detailed information regarding overall sentiment as well as consumer sentiment in health and wellness and travel, download the quarter 1 key findings.