Generational Shopper Insights for Your Omnichannel Marketing Strategy

"Members of Gen Z don’t necessarily trust companies’ marketing…they need social proof."

Did you know...

  • Only 20% of Gen Z viewers respond to inspirational messaging, so keep messaging light and fun.
  • 79% of Millennials are into vitamins and supplements, so emphasize products’ health benefits.
  • Boomers+ are using online reviews for half of their purchasing decisions, so focus on earning those 5-star ratings.

Let insights guide your arrow straight toward the bullseye as you target the audiences best-matched to fall in love with your brand.

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